Why Your Weight Loss Efforts Fail….. and What To Do Instead


You know the drill – you start a new diet and/or exercise plan with the best intentions ~ you will go to the gym, even though you hate it, because that’s what you have to do to lose weight. You’ll stop eating those things you love, because they have way to many calories for the body you want. You will go to bed early so it’s easy for you to wake up for the gym tomorrow morning. You will say no to more social invitations so you aren’t tempted to stray off your plan. You will be really, really good, and really, really strict, and in a little while (weeks, months, years) you’ll finally look the way you want to look.

And it goes well, really well actually ……… for about a week. Then you’re not really sure what happens but you find yourself bent over a nearly empty packet of chocolate or biscuits/tub of ice cream/bottle of wine, completely powerless to stop until it’s all gone.

Ever the positive and committed woman you are, you decide it’s not all lost, you’ll just tighten up everything tomorrow ~ you’ll go to the gym before and after work and train really hard. You’ll take a laxative to get that junk out of your body and you’ll reduce your calories. If you do that for the rest of the week, you’ll be right back on track.

But tomorrow night, the same thing happens again. And again the following night, and the one after that, and the one after that.

You really do want to lose this weight ~ you’re willing to try anything ~ so why are you so powerless to stop these actions that will inevitably sabotage everything you’re working so hard for?

Something’s missing here ~ clearly this approach does not work, and yet you keep going back to it. Like an addict to his crack, you tell yourself this time will be better, you will be better. 

I want to let you in on a little secret ~ Traditional weight loss efforts don’t work.

Yes, they may work short term ~ anyone can do anything for a few days, for a week, a month, but eventually they’ll fail you and send you running off to find the next big thing in weight loss, fitness and health. 

Know how I know they don’t work?

If they did, there would only be one weight loss/fitness/health program in the world, and everyone would be on that one. There would be no need for any others, because we’d already have the one that works. Instead, we have hundreds, maybe thousands. or even millions, of different plans promising you the world, but delivering the same experience you’ve already had from all the ones that came before.

So what’s the problem here? Why don’t these work? Why can’t you ever stick to any one of these, regardless of how committed you are?

Traditional weight loss methods are all based around hard work, restriction and deprivation. You have to cut out most, if not all, the things you love, to achieve a result. You can no longer have those foods or drinks you love ~ instead, you’re munching on boring, bland or just plain yuck, foods (I’m sorry, but kale chips taste, and smell, like crap!). You have to work really hard, punishing training your body in ways you don’t love just to get that big calorie burn ~ not enough calories burnt in yoga, or swimming, so you have to join a gym and work out on machines, even though you hate gyms and you love yoga and swimming. You can’t drink, so you stop going out socially, because it’s too hard and too tempting. 

Add to that the fact your clothes are old, uncomfortable and unflattering (because you want to wait until you’ve lost weight before you buy yourself something new), your sex life is non-existent (because you don’t want to be seen naked right now), your job is shitty (because you don’t have the confidence to ask for a raise/better conditions/a promotion/your dream job) and you don’t really have any friends (because you don’t want to be out socially and meeting new people since you don’t have anything to wear and you don’t think anyone will want to be friends with the fat girl) and your life basically sucks.

Your whole life is devoid of fun, enjoyment and excitement. It’s about as bland and uninspiring as the food you’re forcing yourself to eat.

Pleasure is your female body’s oxygen ~ it is her life force, her native language. She simply cannot live, and thrive, without it. 

This lifestyle of restriction denies her pleasure. You are starving her of the very thing she needs to thrive, of her oxygen.

In this lifestyle, the only source of pleasure you have is food, and so, when you have that one piece of chocolate, she perks up and reacts, ravaging all of it because she doesn’t know when her next hit will be. She acts exactly how you would if you were kept captive and hadn’t been feed for an extended period of time.

So you see, the answer isn’t about having less pleasure ~ it’s about having more. It’s not one of restriction, but one of abundance. 

When she (your female body) is continually and consistently being flooded with pleasure ~ in all forms and for all her senses ~ she has no need to binge and gorge on food. She is filled up. She can enjoy each moment, experiencing the pleasure available to her in those moments, and can eat and drink in appropriate amounts for her.

This approach is simple, but it can be hard to adopt it and trust in it. It’s hard to go against everything you’ve ever been told about weight loss, health and fitness. I’m talking about generations upon generations of women, continually forcing an approach that doesn’t work, that fails them time and time again, that leaves them feeling worthless, useless and disgusting, even though they feel, they know, deep down inside that there has to be a better way; that there’s more to life than calorie counting and treadmills. 

There is. And on August 15th, I’m going to show it to you. Make sure you’re on the list to get all the juicy goss ~

Add me to the list – I’m ready for a better way!

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#ThePleasureRevolution is coming – a radical approach to weight loss, health and happiness | no calorie counting, restriction or deprivation required #MoreFunLessFat #nothingyoudontwanttodo

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